Professional Purchase Agreement

Beauty Systems Group LLC ("BSG®") is committed to a salon-only policy of sales and distribution. Our commitment is a promise that we will make every effort to maintain the professional product integrity that you demand. Beauty Systems Group WILL NOT knowingly place our salons in jeopardy from the unauthorized sale of professional only products.

We participate in the Beauty Industry Fund for Consumer Protection to combat diversion on an industry-wide level.

What is Diversion?

Diversion is the sale of exclusive product lines outside the intended channels of professional distribution.

How Does Diversion Occur?

Diversion can occur through multiple sources, including through manufacturers or distributors who "look the other way" and sell directly to diverters, and through customers who purchase products not for authorized purposes, but rather for unauthorized resale.

Why does BSG® fight diversion practices?

We believe our products will produce optimum results only if chosen and sold by trained salon professionals who understand their clients' hair needs. From a trade standpoint, diversion tends to lessen the allure of the product in the eyes of the consumer. There can be product quality issues that arise from the purchase of diverted product as well, and many manufacturers do not guarantee product purchased through unauthorized channels.

Known suspected diverters will not be allowed to shop

What can one do to help stop diversion?

If a collector (diverter) contacts you, email us at to report it. Be sure to provide the collector's name, telephone number and any other information that you may be able to legally provide.

We abide by anti-diversion agreements with our manufacturers. Customer accounts that are flagged as diverters will not be allowed to shop on the site. If you feel your account has been flagged in error, please contact customer service at 888-206-1192